The first step in exceptional results is to set clear targets that are 10X what you think it will take to accomplish the task. It is better to be pleasantly surprised than greatly disappointed.' - The 10X Rule, page 17 And if doesn’t take 10 times more than anticipated, great.

Multiply every expectation by 10, and you will probably be safe. Massive Action on Steroids 'Assume that every project you attempt will take more time, money, energy, effort, and people than you can imagine. In any moment, inside any action that you undertake, it is imperative that you take ‘10X’ more action than you normally take inside that very moment. Having big goals is not going to cut it in business today and none of us should be willing accept the existence of mediocre players in any area of your life that will limit your own abilities to accomplish ‘10X results’. The concept of average and its acceptance in so many areas of everyday life is what has brought us such a large middle class with millions of people unwilling and disinclined to set targets beyond ‘good enough’.Ĭardone labels his “10X Rule” with an adhesive application that it can be applied to all areas of your life – spiritual, physical, mental, emotional, familial and financial. Or it could be vitally important in transforming all aspects of your life.Īuthor Grant Cardone is only concerned with ‘extreme success’ and if you are not fully, totally willing to push beyond the merely everyday average, he would prefer that you … well, get the hell out of his way and go back to your careful, good enough world.

If you tend to shoot for what you perceive to be reachable, practical, do-able and realistic goals in your business and personal life, The 10X Rule will be a book that will make you uncomfortable and may not be for you. You cannot get to the next phase of a project without a grander mind-set, more acceleration, and extra horsepower.' - The 10X Rule, page 3 'Understand something: in order to get to the next level of whatever you’re doing, you must think and act in a wildly different way than you previously have been.

Summary of the 10x rule